NAB 2016 – The Carpets Are Worn!
With an attendance of more than 103,000 visitors the NAB 2016 show more than lived up to industry expectation.
The world’s largest annual convention covering filmed entertainment and the development, management and delivery of content across all mediums showed its power to deliver headlines, launch new products and connect with key market influencers.
Key trends at the show included:
- Consumers have become more engaged and technically savvy which means expectations are getting higher when it comes to digital content.
- Cloud technology is set to be a primary enabler of content delivery of live streams. Hint: it’s all about bandwidth.
- Gathering user data and analytics are the key to personalising experiences. Hint: you need to know your target.
Why not put NAB 2017 in your diary – it is back in Las Vegas April 22-17.