Online video ad technology provider YuMe has announced the availability of an immersive 360° video ad format for brands and advertisers.
Virtual Reality has been sounded at as a strong driver of emotional engagement. The press release from YuMe says it will enable consumers to “connect with brands on their own terms by controlling the ad experience through swiping or moving their mobile device for realistic and immersive product interaction.”
Enthusiastic forecasts have been made about VR, and indeed AR. The likes of IDC have clainmed that global revenues of AR and VR are forecast to reach $162bn by 2020, but the question remains, with VR still relatively new and its infancy, are brands ready and willing to spend their ad dollars on this type of advertising? And without proper measurement, can this experience necessarily translate directly to brand engagement?
Let us know your thoughts on YuMe’s 360° video ad format…